Social Media as a Listening Platform

Gary Vaynerchurchuk :

I sat there drinking my crisp, flinty Riesling, laughed to myself, and thought once again, people still don’t get social media.” Social media is the first true listening platform, not speaking platform. Yes, you can speak on it. Many will, and many do so successfully, but on the flip side, riding the wave of hashtags instead of creating them is a defining part of my thesis on social media.

I’ve been thinking a lot lately about how we might better engage as a church on social media platforms and in the digital space. I suspect we could do a much better job of listening. Perhaps this would lead to us holding more conversations with the people in our city and doing less speaking at them?

July 15, 2013